SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. Many SEO techniques, such as core web vitals improvements and high-quality relevant content, can help you build a strong presence and gain better search engine rankings.
Why is SEM important?
SEM helps brands raise awareness.. Ultimately, the higher a brand’s ads appear or rank on search engines, the higher the chances are that those ads are being seen by audiences. Being at the top of SERPs can help drive awareness, consideration and trust for brands.
Additionally, SEM can be an important way for marketers to drive traffic to websites, landing pages and product pages through SERPs. The ultimate goal of SEM is to increase a website’s visibility, using a variety of techniques and strategies to generate more audience visits. Marketers can also use paid search, contextual advertising and organic search rankings to increase website visibility.
When it comes to paid ads, SEM can offer better click-through rates (CTR) and higher conversions than other passive forms of marketing. And its PPC model allows businesses to easily tailor campaigns, allowing brands to focus on specific keywords to help reach relevant audiences.